A terrific sign I spotted in Seattle’s Pike Place: it made me stop and pay attention!
Great signs: Sometimes simple truth is the best!
February 15, 2011 by Leave a Comment
A terrific sign I spotted in Seattle’s Pike Place: it made me stop and pay attention!
Eye-Catching Juxtaposition
April 21, 2010 by 1 Comment
Sometimes the way to make a display ad noticeable has less to do with the ad itself, and not even its absolute placement in the newspaper. Sometimes, making a display ad noticeable can be achieved by its relative position next to a dramatically different or contrary message! Here’s an example…
HUBSPOT NOTES: Blogging Best Practices
April 1, 2010 by Leave a Comment
HubSpot Webinar Notes: Blogging Best Practices, by Lucy Orloski
Matchmaking: Message and Medium – Part 1
March 18, 2010 by 2 Comments
Fire safety messages for public education — does the message format and medium of broadcasting make a difference to the effectiveness of the message to encourage people to take action and make change to their home safety habits?
Tools of the trade: Can we keep up?
January 4, 2010 by 5 Comments
The changes in how we communicate are coming fast and furious: what do you do to keep up?
Rubber duckies market benefits, not specs
November 30, 2009 by Leave a Comment
I’m walking down the street, errands on my mind, when I realize I’ve just walked past a whole flock of rubber duckies… Eh? I turn back, and discover they are splashing around in a plumbing store’s window. Brilliant! I don’t really care about pipes and fancy faucets; I DO care about the pleasures of running […]
Be Prepared: A True Story
November 27, 2009 by Leave a Comment
Once upon a time (mid 1980s), in a land far away (UVic), Prince Ken (Athletics and Recreation Director Ken Shields, most decorated varsity basketball coach in Canadian history) had a problem. He knew there were many things his principality, his area of the kingdom, needed — and needed badly — but, alas, he had no […]
Business model for social media?
October 30, 2009 by Leave a Comment
Years ago, folks had to figure out how to use the printing press in a way that generated revenue instead of creating a financial loss. Bright minds figured it out after a little while, and their ideas have been in use ever since. Then, suddenly, we had radio. Coolidge embraced it and won the post […]
