The message must match the medium chosen in order for the point to get across. Why waste time and effort with ineffective media for important messages? Here’s another example.
Matchmaking: Message and Medium – Part 1
March 18, 2010 by 2 Comments
Fire safety messages for public education — does the message format and medium of broadcasting make a difference to the effectiveness of the message to encourage people to take action and make change to their home safety habits?
It’s not Twitter, it’s the tweets!
August 20, 2009 by Leave a Comment
I think content can — and does — stand alone, and without it the media tools are useless.
