The opinion in this article (also see link, below) is so obvious to me as to cause me to think, “Why even write about it?!” Who uses Yellow Pages anymore? Who watches commercial-laden TV at air time anymore? Who listens to ad-supported radio instead of iTunes Radio or Spotify? Who reads direct mail flyers? And […]
Customers Who Stealth-Shop, and How Your Business Blog Can Reach Them
December 6, 2012 by 8 Comments
In this insightful piece, The Dumbest Excuse SMBs Use to Avoid Blogging, author Doug Rekenthaler argues that customers have turned the traditional buying process on its head, not entering the direct marketing process until the very last stages of their buying process. They avoid direct contact with the company or the sales person until they’ve […]
CONTENT MARKETING: A great step in the right direction… but much more is needed!
March 12, 2012 by 2 Comments
Sunday morning, relaxing at the breakfast table, I put down my coffee cup and pick up the Province newspaper. Out drops a flyer. Just one. My usual habit is to grab the whole pile of flyers stuffed into the section of the paper and immediately drop them in the recycling bin outside the kitchen door, […]
WARNING: A whole new kind of scam
March 2, 2012 by 6 Comments
QUESTION: As you read this post, also think about it from a communications and reputation-management perspective. If you were the company affected by this scam, how would you handle it? Well, imagine my surprise yesterday when I made myself a mid-morning cup of coffee and re-opened my email to get caught up, and suddenly […]
Great signs: Sometimes simple truth is the best!
February 15, 2011 by Leave a Comment
A terrific sign I spotted in Seattle’s Pike Place: it made me stop and pay attention!
Great signs: Sometimes simple truth is the best!
February 15, 2011 by Leave a Comment
A terrific sign I spotted in Seattle’s Pike Place: it made me stop and pay attention!
Eye-Catching Juxtaposition
April 21, 2010 by 1 Comment
Sometimes the way to make a display ad noticeable has less to do with the ad itself, and not even its absolute placement in the newspaper. Sometimes, making a display ad noticeable can be achieved by its relative position next to a dramatically different or contrary message! Here’s an example…
Tools of the trade: Can we keep up?
January 4, 2010 by 5 Comments
The changes in how we communicate are coming fast and furious: what do you do to keep up?
Brochures Compared
December 6, 2009 by Leave a Comment
A comparison of two brochures — same craft product, same region, completely different marketing materials. Which do you like better?
Rubber duckies market benefits, not specs
November 30, 2009 by Leave a Comment
I’m walking down the street, errands on my mind, when I realize I’ve just walked past a whole flock of rubber duckies… Eh? I turn back, and discover they are splashing around in a plumbing store’s window. Brilliant! I don’t really care about pipes and fancy faucets; I DO care about the pleasures of running […]
