The message must match the medium chosen in order for the point to get across. Why waste time and effort with ineffective media for important messages? Here’s another example.
Matchmaking: Message and Medium – Part 1
March 18, 2010 by 2 Comments
Fire safety messages for public education — does the message format and medium of broadcasting make a difference to the effectiveness of the message to encourage people to take action and make change to their home safety habits?
Brochures Compared
December 6, 2009 by Leave a Comment
A comparison of two brochures — same craft product, same region, completely different marketing materials. Which do you like better?
