The message must match the medium chosen in order for the point to get across. Why waste time and effort with ineffective media for important messages? Here’s another example.
Matchmaking: Message and Medium – Part 1
March 18, 2010 by 2 Comments
Fire safety messages for public education — does the message format and medium of broadcasting make a difference to the effectiveness of the message to encourage people to take action and make change to their home safety habits?
Tools of the trade: Can we keep up?
January 4, 2010 by 5 Comments
The changes in how we communicate are coming fast and furious: what do you do to keep up?
A good front-page story: Key elements
December 8, 2009 by Leave a Comment
A short list of some key elements that make up a good story. Very elementary, but a good reminder, especially when I get mired in facts and lose sight of the heart and purpose of a story.
Rubber duckies market benefits, not specs
November 30, 2009 by Leave a Comment
I’m walking down the street, errands on my mind, when I realize I’ve just walked past a whole flock of rubber duckies… Eh? I turn back, and discover they are splashing around in a plumbing store’s window. Brilliant! I don’t really care about pipes and fancy faucets; I DO care about the pleasures of running […]
Check Facebook settings often
October 15, 2009 by Leave a Comment
So, this weekend I’m showing a friend, someone who has had a Facebook account for some time but who has seldom used it, how to raise his privacy settings and limit what his applications do with his information. It used to be that clicking on “Applications” under settings was enough to reveal all the Facebook […]
It’s not Twitter, it’s the tweets!
August 20, 2009 by Leave a Comment
I think content can — and does — stand alone, and without it the media tools are useless.
