A terrific sign I spotted in Seattle’s Pike Place: it made me stop and pay attention!
Great signs: Sometimes simple truth is the best!
February 15, 2011 by Leave a Comment
A terrific sign I spotted in Seattle’s Pike Place: it made me stop and pay attention!
Facebook’s search results are very strange
May 6, 2010 by 4 Comments
With the advent of the new Community Pages, unofficial organization pages that are automatically created by Facebook from information it pulls from Wikipedia and from Facebook users’ content, also comes a change in the effectiveness of Facebook Search. Official pages are either completely obscured, or are at least downgraded from the top of the results list, in favour of Community Pages.
Eye-Catching Juxtaposition
April 21, 2010 by 1 Comment
Sometimes the way to make a display ad noticeable has less to do with the ad itself, and not even its absolute placement in the newspaper. Sometimes, making a display ad noticeable can be achieved by its relative position next to a dramatically different or contrary message! Here’s an example…
Matchmaking: Message and Medium – Part 2
March 30, 2010 by Leave a Comment
The message must match the medium chosen in order for the point to get across. Why waste time and effort with ineffective media for important messages? Here’s another example.
Matchmaking: Message and Medium – Part 1
March 18, 2010 by 2 Comments
Fire safety messages for public education — does the message format and medium of broadcasting make a difference to the effectiveness of the message to encourage people to take action and make change to their home safety habits?
Tools of the trade: Can we keep up?
January 4, 2010 by 5 Comments
The changes in how we communicate are coming fast and furious: what do you do to keep up?
Brochures Compared
December 6, 2009 by Leave a Comment
A comparison of two brochures — same craft product, same region, completely different marketing materials. Which do you like better?
It’s not Twitter, it’s the tweets!
August 20, 2009 by Leave a Comment
I think content can — and does — stand alone, and without it the media tools are useless.
