The opinion in this article (also see link, below) is so obvious to me as to cause me to think, “Why even write about it?!” Who uses Yellow Pages anymore? Who watches commercial-laden TV at air time anymore? Who listens to ad-supported radio instead of iTunes Radio or Spotify? Who reads direct mail flyers? And […]
Customers Who Stealth-Shop, and How Your Business Blog Can Reach Them
December 6, 2012 by 8 Comments
In this insightful piece, The Dumbest Excuse SMBs Use to Avoid Blogging, author Doug Rekenthaler argues that customers have turned the traditional buying process on its head, not entering the direct marketing process until the very last stages of their buying process. They avoid direct contact with the company or the sales person until they’ve […]
CONTENT MARKETING: A great step in the right direction… but much more is needed!
March 12, 2012 by 2 Comments
Sunday morning, relaxing at the breakfast table, I put down my coffee cup and pick up the Province newspaper. Out drops a flyer. Just one. My usual habit is to grab the whole pile of flyers stuffed into the section of the paper and immediately drop them in the recycling bin outside the kitchen door, […]
WARNING: A whole new kind of scam
March 2, 2012 by 6 Comments
QUESTION: As you read this post, also think about it from a communications and reputation-management perspective. If you were the company affected by this scam, how would you handle it? Well, imagine my surprise yesterday when I made myself a mid-morning cup of coffee and re-opened my email to get caught up, and suddenly […]
RESOURCES: Pay with a Tweet
January 21, 2012 by 1 Comment
I haven’t checked this out yet, except that I encountered it as a subscriber to MightyDeals.com (a great resource of graphic and digital tools at great discounts!). Every now and again, MightyDeals.com gives away freebies, and this morning was one of those days. I clicked on the link, gave them my email address, got my […]
On being new and innovative
January 20, 2012 by Leave a Comment
Interesting. Seth Godin said this today: …The lizard brain seeks constant reassurance. It will wheedle and argue and debate with the rest of your head, pushing for one tiny bit of evidence, some sort of proof that everything will be okay. Don’t do it. When you indulge the lizard, it gains power. It doesn’t walk […]
QR codes: so ugly, yet so much potential!
October 14, 2011 by Leave a Comment
This QR code will link you to a contact page for Kiangle with links to this website, Facebook and Twitter, as well as our mailing address. Not the most thrilling destination, but at least you get to try it out! Here’s an iPhone QR code reader or Blackberry QR code reader you can use […]
Post No. 1
April 4, 2011 by Leave a Comment
Exploring and trying different ideas to create a killer website…
