Ever have the struggle of combining multiple PDFs into one complete file? Well, Apple now gives us a way to do it in only a couple of clicks that only take a second or two to complete! Here’s what you do. Pre-Step One: Organize the files you want to combine into a single folder so […]
HOW-TO: Quickly add a file to your Kindle iOS App
October 10, 2013 by Leave a Comment
Say you are working on the ebook of your dreams, and your agent sends you a draft copy of your work-in-progress so you can see what it looks like on your iPad. There are several methods for getting it into your Kindle App, but if you need to access your new .mobi (Kindle format) file […]
Media is Dead. Long Live Media!
May 4, 2013 by Leave a Comment
The opinion in this article (also see link, below) is so obvious to me as to cause me to think, “Why even write about it?!” Who uses Yellow Pages anymore? Who watches commercial-laden TV at air time anymore? Who listens to ad-supported radio instead of iTunes Radio or Spotify? Who reads direct mail flyers? And […]
Notes from “The Agatha Christie Code”
December 24, 2012 by 1 Comment
The Agatha Christie Code As seen on PBS, produced in 2005, saw airing in December 2012 Few facts: Burial place: St Mary’s Church, Chelsea, Oxfordshire 2.3 billion books published, second only to Shakespeare Agatha Mary Clarissa Mallowan, known as Agatha Christie Born 1890 Died 1976 Research analysts who led this project: Dr Richard Forsyth, Research […]
Customers Who Stealth-Shop, and How Your Business Blog Can Reach Them
December 6, 2012 by 8 Comments
In this insightful piece, The Dumbest Excuse SMBs Use to Avoid Blogging, author Doug Rekenthaler argues that customers have turned the traditional buying process on its head, not entering the direct marketing process until the very last stages of their buying process. They avoid direct contact with the company or the sales person until they’ve […]
Anonymous help from unseen strangers
October 25, 2012 by 3 Comments
After nearly twenty years online, I’m very happy to report that the early-days attitude of caring and sharing and helping complete strangers with their tech issues via online discussions and forums has not ended. Not even close. Besides an amazing weekend at WordCamp Vancouver 2012 and BuddyCamp Vancouver, with volunteer experts coming from around the […]
The value of a good course
July 27, 2012 by Leave a Comment
I recently encountered a puzzling challenge on a client’s WordPress site. They wanted to make a design change, and all the usual methods didn’t work. For example, one simple change they wanted was to have the date removed from their blog posts. They don’t write a lot of content, and very little of it is […]
CONTENT MARKETING: A great step in the right direction… but much more is needed!
March 12, 2012 by 2 Comments
Sunday morning, relaxing at the breakfast table, I put down my coffee cup and pick up the Province newspaper. Out drops a flyer. Just one. My usual habit is to grab the whole pile of flyers stuffed into the section of the paper and immediately drop them in the recycling bin outside the kitchen door, […]
WARNING: A whole new kind of scam
March 2, 2012 by 6 Comments
QUESTION: As you read this post, also think about it from a communications and reputation-management perspective. If you were the company affected by this scam, how would you handle it? Well, imagine my surprise yesterday when I made myself a mid-morning cup of coffee and re-opened my email to get caught up, and suddenly […]
On being new and innovative
January 20, 2012 by Leave a Comment
Interesting. Seth Godin said this today: …The lizard brain seeks constant reassurance. It will wheedle and argue and debate with the rest of your head, pushing for one tiny bit of evidence, some sort of proof that everything will be okay. Don’t do it. When you indulge the lizard, it gains power. It doesn’t walk […]
